OUR HISTORY

 

Westcord was founded in 1969 by Rick Principe as a boutique commercial real estate firm in Thousand Oaks, California. What began as a small, family-run operation has grown into a trusted name throughout Los Angeles and the greater Southern California region. For over five decades, we’ve built our business on the values that defined our founder: integrity, persistence, and a commitment to doing right by our clients. These values still drive us today.

Our roots are local and our relationships are personal. From our earliest deals to our largest projects, Westcord has always believed that trust is earned, not given. We’re proud of the reputation we’ve built over three generations—as steady partners, fierce advocates, and thoughtful advisors.


 

OUR PRESENT


Today, Westcord is more than just a brokerage—we’re a full-service commercial real estate firm offering brokerage, advisory, and management services with a highly strategic, hands-on approach. Our clients turn to us not just to transact, but to solve. We are dealmakers, brand-builders, tenant advisors, and market strategists.

What sets us apart is our ability to combine local expertise with institutional-grade execution. We don’t follow templates—we create tailored strategies that maximize value for landlords, tenants, and investors alike. Our team moves fast, communicates clearly, and brings a level of creativity and grit that outperforms larger firms with more bureaucracy.

Whether we’re repositioning an underperforming asset, filling a vacancy, or representing a tenant in a fast-moving market, our clients know we bring more to the table than a sign in the ground—we bring solutions.


 

OUR FUTURE


As we look ahead, Westcord is positioning itself to lead the next era of commercial real estate across Los Angeles and beyond. Under the leadership of the next generation we’re expanding our footprint, growing our team, and continuously investing in the tools, technology, and talent that will shape the future of the industry.

Our vision is clear: to become the most trusted and effective real estate brokerage and property management firm in Southern California. We’re building a company that’s rooted in legacy but driven by innovation—a company that empowers people, creates lasting value, and delivers results at every level.

The future is big—and we’re just getting started.


 
 

OUR LEADERSHIP

 

Westcord is led by a multi-generational team of real estate professionals who bring together deep experience, entrepreneurial drive, and a shared commitment to excellence.

 

 

Rick PrincipeFounder / CEO

The visionary who laid the foundation for Westcord’s success. Rick’s reputation as a relationship-first broker and disciplined investor shaped the firm’s core identity.

Tony PrincipePresident / CFO

A seasoned developer, investor, and broker, Tony has been instrumental in expanding Westcord’s presence and capabilities, leading major deals and overseeing long-term strategy.

Jeremy PrincipeVice President / Office Manager

Representing the third generation of leadership, Jeremy brings a fresh perspective, aggressive brokerage strategy, and bold vision for the company’s growth and future.

 
See full team
 


OUR DIVISIONS


OFFICE DIVISION

RETAIL DIVISION

INDUSTRIAL DIVISION


 
 

LET’S TALK

Whether you’re a landlord, tenant, investor, or owner-user, our team is ready to deliver expert guidance and results. Let’s have a conversation about what you’re trying to achieve - and how we can help you get there.

 
CONTACT US